We are merch with a mission. Grab some and let the world know We Struggle Together.

It’s a club of brave humans choosing

to laugh at ourselves as we struggle.

Without judgement, without fixing,

just going through it together.

Alana Nichols Joins the Club

5x Olympian in.. 3 different sports all after breaking her back.

Alana is a Struggle Bear.

  • Share the Real

  • Accept that Some Days Suck

  • Lead w/ Empathy

  • Show Compassion

  • Laugh at Yourself

  • Build Emotional Resilience

  • Stay Alive

Our Initiative

Build Emotional Resilience

We partner with a number of non-profits and donate a percentage of our profits to programs helping children build emotional resilience.