Merch with a Mission

Grab some and let the world know we struggle together.

It’s a club of brave humans choosing to laugh at ourselves as we struggle. To always show compassion, let go of judgement and accept that some days suck, and that’s okay.

Alana Nichols Joins the Club

5x Olympian in.. 3 different sports all after breaking her back.

Alana is a Struggle Bear.

SBC Values

  • Sharing > Hiding

    Say the thing.

    The thing that you need to let out. The age of sharing is here.

    Share the struggle.

  • Struggling ≠ Suffering

    Eveyone will struggle. Emotionally, physically ... the suffering happens when we are scared to struggle.

  • Listening > Fixing

    We all need to be heard.

    Just listened to.

    We need it.
CLUB CODE OF CONDUCT

Our Initiative

Build Emotional Resilience

We partner with a number of non-profits and donate a percentage of our profits to programs helping children build emotional resilience.

Meet our Partners